Two markets, one recovery story.
A dual-market campaign for RemeCure Scar C-Section, a broad creator wave across Saudi Arabia, paired with trusted mum-to-mum advocacy inside the UAE's parenting communities.
RemeCure needed to build trust for its Scar C-Section recovery product with two very different audiences at once — broad beauty and skincare consumers in Saudi Arabia, and new and expecting mums in the UAE who needed to hear from people who'd genuinely been there.
In Saudi Arabia, XYZEE ran an influencer campaign for RemeCure Scar C-Section, working with 24 creators who posted 25 pieces of content between mid-November 2025 and January 2026. The wave generated 1.9M impressions at a 2.8% engagement rate — 43K likes, 1,993 comments, 16K shares and 21K saves.
In the UAE, we took a community-first approach: placing posts written by group admins — mums speaking to their own C-section recoveries — inside trusted parenting communities Just The Mums UAE and British Mums Dubai, cross-posted to Instagram. The Just The Mums UAE post alone reached 1,800 people on Facebook and 1,173 accounts on Instagram, earning 19 shares as members passed it on to their own networks.
Combined, the two Facebook communities delivered over 2,200 in reach. The Instagram cross-post pulled 2,273 views and 38 interactions, with 58.6% of views arriving through Stories, while the British Mums Dubai post added a further 444 in reach and 468 total views.
- Creator matching
- Community partnerships
- Content direction
- Instagram, TikTok & Facebook
- Results reporting
