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Case Study — Influencer Campaign

Phyto Paris: a TikTok campaign across Saudi Arabia.

30 creators, two cities, one haircare story — planned, produced and measured end to end by XYZEE.

Client
Phyto Paris
Service
Influencer Campaign
Platform
TikTok
Creators
30
30
Creators
3.39M
Total views
88,980
Total likes
36,821
Saves + shares
2
Cities activated
The brief

Phyto Paris needed to introduce its haircare line to Saudi audiences on TikTok, at meaningful scale, and across two of the market's biggest cities, Riyadh and Jeddah.

What we did

XYZEE ran a TikTok influencer campaign for Phyto Paris across Riyadh and Jeddah, partnering with 30 creators over two content waves to introduce the brand's haircare line to Saudi audiences. The campaign delivered 3.4M+ views and close to 90K engagements. We also designed a branded rooftop activation concept for an in-person Phyto styling event.

Where it landed

Riyadh carried the volume; Jeddah converted harder per view. 17 creators in Riyadh drove 2,741,467 views (81% of the total) and 54,977 likes, while 13 creators in Jeddah added 648,431 views (19%) and 34,003 likes.

Deliverables
  • Creator matching
  • Two-wave content strategy
  • Campaign management
  • TikTok
  • Rooftop activation concept
  • Results reporting
Next project
Arib