Case Study — Influencer Campaign
Thirty days, bare-faced, no filters.
A real, month-long skincare journey told by 6 creators — bare-faced on day one, results on day thirty. No filters, no shortcuts, across oily, dry and mixed skin.
1.39M+
Combined views
57K+
Engagements
3
Skin types covered
The idea
Skincare content is drowning in filters and overnight miracles. For SVR's dermatological ranges, credibility is the product, so the campaign was built on the one thing that can't be faked: time.
How it ran
XYZEE ran an influencer campaign for SVR, matching 6 creators spanning oily, dry, and mixed skin concerns with a routine from the brand's dermatological ranges. Each creator filmed bare-faced on day one committing to the routine, then returned a month later to share her real results. The campaign combined for 1.39M+ views and 57K+ engagements across TikTok and Instagram.
Deliverables
- Creator matching
- Campaign management
- Content direction
- TikTok & Instagram
- Results reporting