Case Study — Influencer Campaign
Introducing a brand to the Saudi market.
A 30-creator launch campaign that brought Novaclear and its full product range into local conversations through localized, creator-led content.
The brief
Novaclear was entering the Saudi market and needed to build awareness, not just for the brand, but for its full product range.
What we did
XYZEE activated 30 creators to introduce Novaclear to Saudi audiences through localized, creator-led content, presenting the brand and its products in a voice that felt native to the market.
The result
The campaign brought Novaclear and its products into relevant conversations across social platforms, giving the brand a recognizable presence from day one in a new market.
Deliverables
- Creator sourcing
- 30-creator activation
- Localized content
- Full-range product introduction
- Social platform rollout