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Carrying the red into every hand.

For Kellogg’s Instant Noodles in KSA, we produced a family of branded merchandise that put the iconic identity to work across activations — from sampling cups to a kids’ activity book in Arabic.

Client
Kellogg's KSA
Service
Branded Merchandise
Location
Saudi Arabia
Scope
Activation merch
The brief

Kellogg's needed on-brand merchandise for its Instant Noodles activations in Saudi Arabia, items that could survive a busy activation site, engage families, and keep the unmistakable red-and-script identity front and center.

What we produced

We delivered a coordinated set of giveaways: double-wall sampling cups in the brand's signature red, an Arabic kids' activity game book with puzzles and games built around the brand, pencil cases, sticker sheets and natural canvas tote bags with bilingual branding.

Every piece was produced to hold the brand identity accurately, color, script and playfulness intact, so the merchandise felt like an extension of the product, not an afterthought.

Deliverables
  • Sampling cups
  • Kids’ activity book
  • Pencil cases
  • Sticker sheets
  • Canvas totes
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